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YEARS 7–11 PROGRAMME

Privacy notice

Updated 28 September 2026 · Includes optional analytics

These terms and privacy information apply to purchases through the expanded programme. Earlier purchases keep their accepted terms.

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Free first-week requests

We collect the parent/carer email, student first name, year group, pathway, relevant exam-board choices and any course texts or topics you provide to arrange the requested lesson and Alex’s feedback. We store the request securely with delivery-stage dates and restrict access to Alex. We use the parent email and student first name to spot repeat requests; siblings qualify separately. No card details are collected and no marketing list is created by this form.

Registration is saved on the website; packs, submitted work and personal feedback are handled by email. The introductory campaign records non-identifying daily totals of landing-page loads, call-to-action clicks and form starts. It does not store visitor IDs, IP addresses, recordings, form contents or browser fingerprints in those totals. Separately, optional Google Analytics operates only with your consent as described below. No advertising pixels are active. Free-week enquiries follow the existing six-month enquiry retention period; submitted work and feedback follow the existing student-record policy, measured from the last study week whether free or paid. Contact Alex to correct or delete a request.

30-pupil introductory campaign

We retain the source category and campaign label from your registration link with your request, and your optional answer about whether you already know Alex. This helps us understand which introductions lead to completed learning and feedback. These details and confirmed service-stage dates are visible only to Alex, under the existing enquiry and student-record retention periods. We use these limited records to deliver and improve the requested service; they do not enrol you in marketing.

Anonymous aggregate counting uses no tracking cookies or persistent visitor identifiers. To decline counting, use “Turn off anonymous counting” on the campaign page; that preference alone is stored on your device. Opting out does not affect registration or feedback.

Optional Google Analytics

Updated 28 September 2026. If you choose “Accept analytics”, we load Google Analytics 4 on public parent-facing pages to measure visits, acquisition sources, registration starts and newly saved free-week requests. Download and checkout clicks are counted separately; neither proves that a pupil started work or that a payment was made. The private progress area and pupil practice pages do not load Google Analytics.

Google receives technical browser/device and visit information and uses first-party cookies such as _ga and _ga_PXY03K5VWV to distinguish browsers and sessions. We configure these cookies to expire after 90 days. We send only known public page paths and approved campaign labels, with external referral addresses reduced to their website origin. We do not send parent emails, pupil names, form answers, schoolwork, feedback or student references to Google Analytics. Advertising storage, advertising personalisation and Google signals are disabled in our website tag.

Our basis for this optional analytics is your consent. Rejecting analytics leaves the website and free week fully available. Use “Analytics choices” in the footer to change your choice at any time. Rejecting stops further measurement and removes our GA cookies; it does not automatically erase information already collected. A first-party preference cookie remembers your choice for 180 days. If you consent and a new registration is saved, a two-minute, non-identifying marker lets us count its success once on the confirmation page.

Google processes information internationally under its published arrangements. See Google’s privacy policy and how Google uses information from partner sites. Contact Alex about your data choices. The separate anonymous campaign totals and service records described above remain available whether you accept or reject Google Analytics.

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